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The New Facebook Logo

May 29, 2019

Introduction to Facebook’s Logo Redesign

Love it or hate it, it’s hard to not know about Facebook but have you heard about the latest update to the Facebook brand?

When the first logo was created back in 2005, Facebook was new to the scene, they needed to come across as professional and build trust with the audience. In 2015 the company undertook a rebrand to refresh the overall tone the brand emitted. Now an established brand, the aim was to modernise the logo, making it friendlier and more approachable. The rebrand was more of an update than an overhaul, seeing the introduction of a custom typeface that took away the recognisable harsh edges of the old logo and adopted a softer approach.

Since the rebrand things have remained unchanged but from the beginning of May you will begin to notice the rollout of a new logo. So, what’s changed this time around?

All about the circle

Facebook Logo - Square Logo vs Round Logo
One of the most obvious changes is the switch to a circle. The now official Facebook logo has done away with the square we are all familiar with and now sees the ‘f’ contained within a circle. The once offset ‘f’ has now been brought into the centre of the icon to complete the new look.

The old “Facebook” logotype containing the name of the company is now reserved for use by the company only.

You may have noticed things have been turning circular for a while now, with the introduction of the round profile picture over the last few months.

A new Facebook blue

The brand has been given a new look with the introduction of a new blue. The new colour scheme replaces the tired, corporate looking blue with a fresher, lighter shade that now matches the Messenger app icon, creating synergy between the two applications.

What the Facebook’s logo redesign means for you

Facebook Logo - Old Blue vs New Blue
While it may take a while for the full rollout to happen, now could be the time to start looking at updating anywhere you have used the Facebook logo to promote your page. Don’t forget to refresh you knowledge on social media image sizes too. While this will not be enforced it is always good to follow the guidelines Facebook have published and taking advantages of the benefits this can bring. As the new look becomes more familiar the new icon and colour scheme will be quicker and easier for your audience to recognise and stops your website from looking outdated.

Updates to the Facebook Brand

Facebook recently unveiled their new branding logo, which covers Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra and will be appearing across all their apps in the coming weeks,

Do you need help updating your website with the new Facebook logo, rebranding your own logo or assistance with your social media strategy? Get in touch with Fifteen today!




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