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Vlogging: How Brands Can Be Getting Involved

December 15, 2016

Blogging doesn’t just have to be words on a screen; one of the most successful ways of blogging is through vlogging. Vlogging simply stands for video blogging, where you simply either talk about a specific subject on video or even go through filming your daily life. Vlogging has grown considerably over the last few years and is set to continue.

How Can Brand’s Be Vlogging?

Most will think of vlogging and think about all those YouTubers out there who film their daily life and have 100,000’s of followers. However, this isn’t the only type of vlogging. There are several things brands can be doing to be a part of the vlogging community.

How To’s, Q&A’s and Latest Topics

Brands can be vlogging through how to’s, Q&A’s, latest topics and loads more. Get inspired by the comments and feedback you get from customers, these will often help to drive new content ideas.

Document the process

Companies and brands often sit on a wealth of useful insight into an industry, and people on the outside may find it fascinating to know what you go through. Documenting your brand’s processes or real stories is an authentic way to engage an audience. This doesn’t have to be a professional production either – you could use the power of Facebook Live or Instagram Stories to give behind the scenes insight into what you have to offer.

Use Influencers

If you don’t have an in-house video team, then you can still get your brand involved with blogging, but instead through influencers. Do some research and find out which YouTube influencers may be able to help you out and you can then offer them product placement or sponsorship. One short mention of your product or service from a strong influencer could create an increase in your sales, following and trust.

Why Should We Vlog?

Year on year, ‘how to’ video views go up by 70%, more people are looking for videos on how to do things via YouTube, rather than heading to a Google search.

You will often hear the phrase ‘an image says over a 1000 words’. If one single frame can say that much, then how much can a one minute video say? It will say around 1.8million words.

Vote For Us In The UK Blog Awards

We have been nominated for both the Digital & Technology and PR, Media, Marketing & Communications categories and we would really appreciate if you could spare a minute to vote for our blog in these awards.

Voting for the UK Blog Awards 2017 is live and closes on Monday 19th December. The public vote is an important aspect of the judging procedure as it allows the contestant’s community to have their say and show their support for the content on the blog. Once the public vote is over, the top entrants from each category will go through to Phase Two: The expert judging panel.

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