SEO & Content Executive
Until I started working in Digital Marketing, I was very unsure about what I wanted to do with my life. I’m very much a “people person”, so started out in retail, before moving on to the customer service industry. I spent several years working as a Customer Services Co-ordinator, handling complaints and enquiries, and taking orders. I was the primary customer service operative for some very big clients including Royal Bank of Scotland, NatWest, and Vision Express. Whilst I enjoyed the environment I worked in, the responsibility I had, and communicating with people on a regular basis, I eventually decided it wasn’t for me.
I made the move into Digital Marketing because I wanted a challenging and varied role that allowed me to use my inner creativity.
I’m a very creative person. I’m a member of several amateur dramatics groups, make short films and comedy sketches, and write a lot in my spare time. I love the industry I’m in now as it is constantly evolving, presenting me with new challenges on a daily basis.
About your role
I started Fifteen as a Digital Marketing Assistant earlier this year, providing assistance to Digital Marketing Manager Natalie in all aspects of digital marketing; SEO, PPC, Remarketing, email marketing, content marketing, and social media marketing to name a few. I was also in charge of creating monthly reports for SEO, PPC, and Remarketing campaigns, feeding back our monthly work to the customer, along with recommendations. Due to my customer service experience, I was made the first port of call for clients, answering the phones and passing on enquiries to our account managers.
As I began writing the (almost daily) blogs for Fifteen, managing more and more social media accounts, and getting heavily involved in content marketing; I took a step away from the paid search campaigns, and was recently made SEO & Content Executive.
As SEO & Content Executive, I am in charge of managing the SEO, social media, and content marketing campaigns for all of our clients. I communicate with them on a regular basis to advise them on the best practices for SEO and user experience, in addition to completing monthly work on their websites myself. I’m still in charge of creating monthly reports for SEO and PPC, but I prefer to speak to the client directly and take a collaborative approach to all campaigns.
By combining my SEO and content expertise with the client’s knowledge of their industry, we can create great results.
I’ve also written copy for some of our clients’ websites, in addition to our own website. I research for and write the majority of our own blogs, whilst managing our social media presence too.
It definitely keeps me busy, that’s for sure.
What is your favourite project that you’ve worked on?
As most of my work is on-going campaigns, it’s hard to pick a particular project that I’ve worked on. I enjoy my job as a whole.
I do, however, enjoy every piece of work I do for Mum’s Helping Hands. As I said above, I really enjoy taking a collaborative approach by interacting with clients, and Patrick is a pleasure to work with. He takes everything I say on board, is very understanding of the processes we have to go through, and is always eager to get involved to help increase his results.
I’ve worked at places before where clients just hand over their website for SEO optimisations and then never speak to you again. That is not the case with any of Fifteen’s clients. They take an interest in the success of their own website, which I would consider to be paramount to the success of any SEO campaign. Not only does it push me to achieve better results, but creates a great insight into their industry for me. I don’t claim to be an expert in anything (except maybe SEO & content), so it really helps when a client gets involved. This can help me develop more focused keywords, create better content, and generate great results.
What have you learnt at Fifteen?
What haven’t I learnt? The world of digital marketing changes so frequently that almost everything I knew about it last year no longer applies. There’s always new information streaming into the Fifteen studio, so there’s always something new for me to learn. Keeping on top of it can be a challenge, but it’s a rewarding one.
Also, Natalie has taught me so much since I started at Fifteen. She really knows her stuff.
What is rewarding about working at Fifteen?
I really value quality over quantity, and so do Fifteen. It’s a great quality to have in a digital agency, as it is the very principle of digital marketing. It doesn’t matter how much content you send out; if it’s poor quality, you won’t get results.
I’ve previously worked in an environment where quantity was valued over quality, and it was the worst thing I’ve ever done. Churning out substandard work in order to meet an unnecessary quota is actually counter-productive, so it’s great to be surrounded by like-minded individuals.
Speaking of like-minded individuals, it’s also very rewarding to work in an environment with people that all get along really well. They’re a great bunch.