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What are the benefits of influencer marketing?

May 14, 2024

Influencer marketing has grown rapidly over recent years. More and more social media influencers are emerging and they are helping businesses of all sizes to promote their products or services.

Business owners who are utilising this marketing tactic have realised just how useful it can be. In this blog, we’ll explain the benefits of influencer marketing, why influencers are so important, and why you should be using them while you can. But first, let’s take a look at what influencer marketing is.

What is influencer marketing?

Influencer marketing is a powerful strategy that involves collaborating with individuals who have a significant following on social media platforms. These social media influencers can help spread your message to their community and they also have the ability to sway the purchasing decisions of their audience due to their credibility and authenticity. 

By partnering with influencers who align with your brand values, you can tap into their engaged followers and reach a wider audience in a more organic way. Essentially, influencer marketing allows brands to connect with consumers on a more personal level, build trust, increase brand awareness, and drive sales. 

What are the benefits of influencer marketing?

Influencer marketing offers a myriad of benefits for businesses looking to expand their reach and connect with their target audience in a more authentic way. Below are some benefits of influencer marketing.

It can help you reach your target audience effectively

It can often be difficult to get the targeting right for your audience for paid campaigns. It can also be hard to work out what your customers interests are compared to their backgrounds, but that’s where influencer marketing can be useful.

Social media influencers can use your data on your target audiences and explore this in more detail themselves – not through their own research, but by the results of their own work. They can effectively remove the aspect of targeting a specific audience, as they can influence their audience to find you. However, for this to work successfully, it’s vital to partner with the right influencer that sees a lot of engagement on their channel.

Increased social media engagement

Social media allows you to create engaging content such as short simple videos, eye-catching images and the use of relevant hashtags. Without much work, social media influencers can share your marketing efforts with their loyal following and encourage engagement on your social media pages.

For example, if they help promote one of your latest products, the interactions and followers you could receive by the influencers efforts could grow exponentially. This can lead to expanded awareness of your products or services with little to no effort from your side.

Minimal budgets required

It’s easy to get carried away with big budget marketing campaigns, especially when it might not even be necessary. Influencer marketing is a tactic that is just as effective, for much less cost. This is hugely beneficial for all businesses, but especially so for a small business who is just starting out.

A small budget and providing social media influencers with your products or services is enough for them to get started and begin promoting your brand with their followers. That’s how simple it works and it’s incredibly effective. The more and more business owners are starting to realise this, the more they are taking up the initiative.

Builds trust in your brand

Social media influencers will have already built a name for themselves which makes them highly credible and in some cases, their followers may have a ‘worship’ level of trust in them. This can work to your advantage.

When your product or service is shared by an influencer with trusting audiences, they are highly likely going to be invested, even slightly if it’s not their thing because there is already a basis of trust in what they are presented with. 

You must therefore make sure that what you provide your influencers with, is fully functioning and not broken, misprinted or faulty. This will avoid any kind of embarrassment over your promotion and build further trust.

We can help with your influencer marketing strategy

As we can see from the benefits of influencer marketing, it is a great and highly effective marketing tactic for any business to invest in. When done correctly, you can have incredible success and boost your sales more than you might expect.

If you’re thinking about adding influencer marketing to your strategy, speak to us today. Our digital marketing experts can help find social media influencers that are relevant to your brand and devise an influencer marketing strategy that is guaranteed to drive sales, increase brand awareness and build trust.




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