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What is meme marketing and is it right for your brand?

September 12, 2023

Memes have taken over the internet and they’ve become a part of our daily lives whenever we’re online. They’re a great way to grab people’s attention and can leave a lasting memory. You might have heard of meme marketing, but what exactly is it and how does it work? In this blog, we explore the evolution of meme marketing and its significance in today’s marketing landscape. We know meme marketing might not be right for every brand, which is why we’ll also take a look at whether it’s right for your digital marketing strategy as well as provide some tips on how to approach this tactic.

What is meme marketing?

Meme marketing harnesses the power of popular trends and relatability to captivate audiences. Memes are humorous images, videos or GIFs that can quickly spread across social media platforms like wildfire. It’s a tactic many brands are leveraging to create viral content, tap into the latest trends and cleverly reach millions of millennials and Gen Z audiences.

Memes have become a cultural phenomenon and brands have recognised the power of using memes for advertising to engage audiences and increase brand awareness. By tapping into humour and relatability, marketers can connect with internet-savvy users on a deeper level.

What are the benefits of meme marketing?

If executed successfully, meme marketing can bring a number of notable benefits to a business including:

  • High levels of engagement resulting in increased brand visibility
  • Reaching a wide audience and building a strong emotional connection
  • Increased brand loyalty through relatability
  • A cost-effective way to create content that resonates with audiences

Whilst using memes in marketing brings a whole host of benefits for businesses, it’s important to understand the risks posed if done wrong. For example, there is the potential for memes to backfire if misinterpreted and can lead to negative feedback from audiences. That’s why it’s vital for brands to understand their audience and get their messaging on point.

Should I incorporate meme marketing into my digital strategy?

When deciding if meme marketing is the right digital marketing strategy for your brand, there are several factors to consider. First, assess your brand’s tone of voice and personality to determine if it aligns with the humour and light-hearted nature that comes with memes. Understanding your target audience’s acceptance of humour and memes in relation to your brand is also crucial. You’ll also want to consider the demographics of your target audience and their engagement with memes, as this will impact the effectiveness of using this tactic. 

Additionally, evaluating the potential risks and backlash associated with using memes is essential. It’s worth taking the time to analyse competitors and industry leaders who have successfully used meme marketing to determine if it’s suitable for your brand.

Our top tips to crafting the perfect meme marketing strategy

If you’ve reached the conclusion that meme marketing is right for your brand, then crafting an effective strategy is key. Here are our top tips to creating the perfect meme marketing strategy:

  • Stay updated on trends – keep up-to-date with the most popular memes by following popular meme accounts on social media to identify what’s trending.
  • Infuse your brand voice and personality – be sure to add your own unique twist on popular memes to make them more relevant to your brand.
  • Be original, relatable and use humour – whilst you want to stay on trend, make sure you create original content. You could experiment with different formats such as static images, GIFs and series of memes to keep your audience engaged.
  • Consider your timings – capitalise on timely topics and create relevant memes to increase your chances of going viral, but also be cautious of sensitive times.
  • Don’t forget to measure your success – analysing key metrics such as engagement, shares and brand mentions is key to gauging the effectiveness of your strategy.

Let us help you determine if meme marketing is right for you

There’s no denying meme marketing can be a fun and engaging way to connect with your target audience, but it’s not for everyone. That’s why it’s crucial for businesses to evaluate the relevance of meme marketing to their brand and their audience.

If you’re thinking about incorporating meme marketing into your digital marketing strategy and you need guidance on implementing a successful campaign, be sure to contact us today. Our experts can help you navigate the world of memes and create a strategy that resonates with your audience.




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