header thumbnail image

What is UX design?

September 14, 2021 - Fifteen

As our industry’s technology and techniques improve, Websites and Web applications have become increasingly sophisticated. What was once a one-way, static medium has grown into a very engaging and rich experience, so what is UX design?

However, regardless of how much has changed in the manufacturing process, the success of a website is still determined by one factor: how consumers perceive it. “Does this website add value to my life? Is it simple to operate? Is it comfortable to use?” These are visitors’ thoughts as they interact with our goods, and they influence their decision to become regular users.

What is user experience?

To begin, let us define UX, which stands for “user experience.” The term “user experience” refers to how individuals engage with a product. When we wish to turn on a light in a room, we interact with a light switch. The switch’s design may affect our perception of the encounter, including its color, material, and physical appearance.

Similarly, UX refers to everything that influences a user’s engagement with a digital product in digital design. When individuals utilize a product, they frequently rate their experiences using the following criteria:

  • Value. Is this product valuable to me?
  • Function. Is this stuff effective?
  • Usability. Is it simple to operate?
  • Perception in general. Is it comfortable to use?

Read more on the effects of user experience (UX) On Your SEO.

What are the fundamentals of UX?

Additionally, there are certain critical aspects of UX that you should be aware of:

The user experience is concerned with what people think and feel. Humans are both intellectual and emotive, and both sides influence how users perceive a product.

Additionally, the user experience is context-dependent. To create a truly excellent product, you must first have a firm grasp of this background. Additionally, it is critical to understand the role that a product plays in the lives of its users.

The way a user interacts with your product may evolve. When people begin using a new product, they may have mixed emotions. They may, however, change their thoughts as they get more familiar with it.

Creating an exemplary user experience

User Experience (UX) is all about how effortlessly an app enables users to accomplish their goals and enjoy the process. To produce an excellent User Experience, UX designers must consider a variety of distinct factors:

Experiential Intuition

When a consumer launches an app, the time it takes to begin using it efficiently is directly proportional to the user experience design’s effectiveness. The UX has succeeded if they can begin using an app without much advice or the need to read instructions.

A user’s intuitive use of an app will be influenced by their interactions with comparable technologies in the physical world. Swiping the screen to flip the page and clicking a 2D box disguised as a 3D button are both prominent examples of leveraging real-world norms to improve the intuitiveness of virtual interaction.

Additionally, this intuition can be built from prior experience with other apps and users’ expectations of comparable experiences.

Continuity & Coherence

Established User Experience Design standards can emerge through natural selection, in which successful designs are copied, and bad designs are ignored. Additionally, they can be influenced by platform manufacturing rules. These are occasionally referred to as criteria for Human Interface Design (HID).

Again, the significance of design norms stems from user expectations. At the same time, a particular design element may appear to be more effective or efficient if it violates established conventions. A user may quickly become frustrated because they expect a button to be in a location where it is not or expect a screen swipe to present a different page than it does.

Specifications of the Platform

The platform you are creating can have a significant impact on UX, as interface methods differ in subtle and significant ways. While the difference between two smartphone models may be little, the interface between a smartphone and a tablet may be rather different.

HID guidelines, in particular, might differ widely between platforms and, more importantly, between brands. Certain corporations have highly specific and stringent criteria for app developers to follow. Others offer more open-ended criteria that allow for new, more efficient designs without jeopardizing design consistency.

The Differentiating Factor

As we can see, user experience design is a nuanced science influenced by various circumstances. However, getting it correctly is vital to an app’s success. Except for a few highly specialized applications, the underlying coding is likely to be consistent between competitors.

For most customers, how effectively that code translates into a delightful and frustration-free user experience is what ultimately determines which app they use.

Conclusion

A successful user experience is critical to the success of your product and business, and UX designers play a critical role in this process. By putting your customers’ needs first, learning about their expectations, and then exceeding those expectations, you’ll develop devoted consumers who sing your praises and help spread the word about your product. you can read more on Why UX In Website Design Matters.

Back to Blog

Get In Touch
Footer Call to Action
Sending