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Why you need to add keywords to your content

May 2, 2024

As a brand, you’re always constantly striving to improve your online presence and reach your target audience effectively. One crucial aspect of achieving this is to add keywords to your website. Keywords play a vital role in helping search engines understand what your content is about and rank it accordingly in search results. 

In this blog, we look into why you need to add keywords throughout your website’s content and how they can help boost your visibility and drive organic traffic to your website. But first, let’s look at what keywords are.

What are keywords?

Keywords are single words, or phrases, that help search engines understand the content of a webpage. They are terms which people search for on search engines like Google and the aim is for businesses to create content around these terms so they can boost their visibility and drive traffic to their website.

When you strategically add keywords throughout your content, it means your website is more likely to appear higher up in search results. However, in order to have a chance of ranking for your target keywords, you must ensure your content is relevant, engaging, following Google’s E-E-A-T guidelines and fluent in the topic of the keyword. The ultimate aim is to ensure your content is the go-to source for users looking for more information on their search query.

An example of adding keywords to content is our blog ‘Why image SEO is beneficial for your website’. This blog is based around the keyword ‘image SEO’, which we’ve strategically added throughout the blog to help search engines understand the context of the web page. This means when a user searches for this term, we have a chance of ranking for this keyword in search engine results.

Adding keywords to your website should be done as part of your search engine optimisation (SEO) strategy alongside other tactics such as local SEO, technical SEO and link building to name a few.

The importance of adding keywords to your content

The power of well-researched and strategically placed keywords in your content should not be underestimated. Using the right keywords can significantly impact your SEO efforts and help your content reach a larger audience. The key to succeeding in this is to target a keyword that has a high search volume with a low-to-medium keyword difficulty.

Keyword difficulty refers to how competitive a keyword is and how easy it will be to rank for it. A low-to-medium keyword difficulty means your target keyword has relatively low competition, meaning your content has a better chance of ranking on Google. Finding a keyword with a high search volume and a low difficulty can be tricky, but when done correctly it can improve your website’s visibility massively.

What are the benefits of adding keywords to your content?

When you add keywords to your content, there are numerous benefits and we’ve already highlighted a few of them but here are some more:

Increased brand awareness

If the content you’ve created is of high-quality and you’ve correctly optimised it with your target keyword, you’ll have a good chance of ranking in search results. This will result in your content and your brand being exposed to a wider audience. The more users that visit your site and read your content, the more they will recognise you as a reliable source of information in your field and look to you for future information.

Increased revenue

When your brand is exposed to more potential prospects, they will begin to trust you over your competitors. Over time, this will result in them choosing to purchase from you which will lead to higher revenue for your business. Additionally, you can choose to add keywords to your PPC campaigns which have a high cost-per-click (CPC) which allows you to capitalise on users who are actively looking to buy products or services related to the keyword. 

Enhanced user experience

When you add keywords to your content, you’re enhancing user experience by providing your visitors with valuable and relevant content – something Google wants to see! As well as this, using keywords improves your readability as they effectively help you to organise and structure your content in a way that is easy to navigate and understand for website visitors.

Attracts high-quality leads

When potential customers are searching for specific keywords that are related to your business, having those keywords present in your content increases the likelihood of your website appearing in search engine results. This means potential customers who are genuinely interested in your offering will visit your site and they’re far more likely to convert into paying customers.

Speak to our SEO specialists today to learn more

Clearly, when you add keywords to your content, you’re giving your website a huge boost when it comes to ranking on Google. And as we’ve seen, this will increase your online visibility and drive organic traffic to your site. All of this combined can lead to higher revenue, increased brand awareness and enhanced user experience. 

If you’d like any help in improving your content, or you’d like expert SEO advice, contact our specialists today. We specialise in all areas of digital marketing and not only can we create compelling content for your website, we can also help improve your SEO efforts. Speak to us today to see how we can help.




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