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Your Facebook ads checklist for effective optimisation in 2024

December 14, 2023

By optimising your Facebook ads, you have a lot to gain in terms of company income. Facebook has been presented time and time again to be one of the most effective social media channels available today. It creates large numbers of engagements, which in turn yield a large number of conversions. Additionally, advertising on this social media platform is both cost-effective and effective in terms of results. In reality, advertising on Facebook is typically seven times more economical than advertising on X (formerly Twitter). 

In this blog, we share our Facebook ads checklist for effective optimisation in 2024, and we share some tips on how to target your audience to ensure you’re getting the most out of your budget. First, let’s look at why you should be using Facebook advertisements

Why use Facebook advertisements?

For many businesses, they find that having the capacity to reach out to people is a simple and good enough reason to use Facebook. The fact that Facebook has over 3 billion monthly active users worldwide means that it’s pretty hard for your brand to go unnoticed. When you have a large number of users, your first focus should be determining how to attract the people which are most important to your company. That’s when the various targeting choices come into play.

How to target your audience on Facebook ads

It’s possible to target people on Facebook based on a variety of characteristics as well as their geographic area, ethnicity, age, preferences, habits, daily activities and many other factors. These characteristics aid the refinement of your ad targeting, ensuring that your advertisements reach the most appropriate consumers for your company. While these are all important considerations, they’re just an introduction to the realm of social media advertising, which is rich with endless possibilities for companies of all sizes. 

With social networking, you may even get a sense of the pulse of your target audience in a matter of clicks. Discovering new methods to leverage Facebook’s platform is something that may help you jumpstart or increase your advertising campaign, especially with billions of online users.

Our Facebook ads checklist for optimisation

If your business is already utilising Facebook advertisements, here’s our ads checklist for effective optimisation as we head into the New Year.

1. Ensure your Meta pixel is in place to monitor your advertising effectively

Meta Pixel is an analytics software that allows you to track how many people visit your website. A passcode on the page is used to install it and you’ll need access to the server and have some coding knowledge, so you may need to work with your web development team to install this successfully. If you don’t have a web development team, you can speak to our experts today for more help. Having this in place before you begin your digital marketing campaign will let you monitor its success from the outset.

It aids in the provision of useful information that can be used to effectively target your advertising. It’s critical that your intended audience sees your material in order to improve your Facebook ads lead generation. By using Meta Pixel, you may improve Facebook conversions like purchases and sign-ups, bringing you closer to your marketing goals.

2. Make use of a variety of Facebook advertisement formats

Facebook’s business channel has grown to become much more sophisticated, providing you with additional chances to reach new audiences and entice previous site visitors to return to their company.

Digital marketers, on the other hand, may find it difficult to choose which form of Facebook ad is best for each specific objective of their campaign, especially when there are so many options available to them. So, it’s important to research and make use of a variety of Facebook advertisement formats.

3. Optimise your bids and budgets

Facebook spends your budget at auction which consists of different bidding strategies. When building your ad, you should always consider these different strategies against your budget as well as part of your overall plan, particularly if you want to run optimised advertising to get the greatest potential results.

Each campaign is designed to accomplish a certain goal. There will be various ad sets for each ad campaign, each of which may be assigned a budget and a timeline. Ad sets may include several advertisements, each of which can be made of one or more images, copy, or videos, as well as precise targeting and budget parameters. Instead of having to manually adjust your campaign budget, Facebook will optimise it and distribute it to the areas where your ad works the best.

Speak to our social media specialists today

As we head into 2024, it’s important to ensure your Facebook ads are optimised so you’re heading into the New Year in the right way. By using our Facebook ads checklist and optimising your Facebook ads, you can be sure you’re on target to get the most out of your marketing efforts.

If you want to optimise your ads and you’re not sure where to start, speak to our social media experts today. They can provide you with support and recommendations for your ads optimisation. They can also manage your social media marketing on your behalf and optimise your ads for you. Get in touch today to find out more.




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