You’ve just launched the latest version of your website, and you and your company couldn’t be happier. It’s responsive, looks amazing and is bringing in those all important enquiries/purchases that you need to take your business to the next level.
So what next?
It’s important to remember that a website’s content needs to be updated at least once a week, so you or a member of your team will need to set some time aside to write an action plan of who does what on the website and when, from blog posts, to updating content, adding testimonials and team members and any other tasks that need addressing. Take a look at some of our key points about keeping your website up to date.
Keeping your content up to date
Keeping your website up to date is vital, there are many ways that you can do this, and if your an E-Commerce website then your most likely updating your website every day, for Brochure websites this is more difficult.
One of the best ways to update a website is by blogging, and reaching out to your clients on social media, using the content that you’ve written in your blog to push people back to the site, this keeps the content fresh and updated, and will encourage Google to come back and crawl the website, noticing new valuable content with your keywords and boosting your website up the rankings.
Changing images throughout your website on a regular basis is also a great way to keep your site looking fresh, if you’ve got a slider on your homepage, changing a few of these images every month will make a returning user realise that something has changed on your site and encourage them to browse and see what else has changed. Amending and tweaking content throughout your site as needed is another way to keep the site updated, ensuring that all your content is as accurate as it can be, and keeps up to date with the latest trends within your industry.
Struggling to keep your content up to date?
Keeping your software up to date
If you use a Content Management System such as WordPress, you will notice, that every few months a new update is released for WordPress or for the plugins used on the website. You may be tempted to update these yourself, as what could go wrong? Whatever you do, DO NOT do this, it could break something on the website, which will then cause your enquiry rate to decrease and potentially loose you valuable custom. The best thing to do would be to contact your development agency and ask them to update the website for you.
Do you need help updating your plugins or CMS system?
Website phase 2
Websites are a labour of love, and are never finished, there is always a new web trend or design trend round the corner, and it’s important to keep up to date with them in order to keep your users interested and engaged.
Listen to your clients feedback about the website, things they like, things they don’t like, and keep a log of these. At the end of the first 4 months of your website being launched, go back to your agency with a list of things that you want to talk to them about and arrange a meeting to go through them, they will be aware of new trends in the world of web that might aid your users to convert or engage with your business better, and you can work together implementing them into the website.
Monitor your traffic and optimising conversions
Monitor your web traffic on the site, what pages are being visited the most, what pages have the highest bounce rate, conversion rate and where are people sending the most time on your website, all this information can be accessed from Google Analytics, but there are other ways to monitor your traffic to.
Heat-mapping is a useful tool that can provide insight to where people are clicking on your website, if for example people tend to click in the right hand corner of the screen you may want to consider placing a key call to action there? Google Analytics offers a free one, however there are more accurate tools that can also show video footage of a user using your website!
Want to get the most out of your website?
Have you considered digital marketing?
Digital marketing can boost your website traffic and conversions, from pay per click to remarketing and affiliate schemes, there will be a practice that will benefit you and your business, and it is always worth considering looking into if you aren’t already.