Strategy & UX
At Fifteen, we believe that in order to deliver a ROI, careful understanding of you, your organisation and your market are the first steps in anything we deliver.
A digital brand is required to provide users with the ideal experience, both visually and in terms of interaction and engagement.
In order to build this, we adopt a user and goal-centric design approach – taking both the user’s needs and business goals into consideration at every stage of your users journey through the website.
From your initial brief, our team of experts will work together with you on the following:
- Research and analysis
- Industry insights
- Persona development
- Requirement capture
- Project definition and KPI setting
- Brand strategy
- Creative strategy
- User journey planning
- Digital strategy
A well-designed user experience is lead by user needs and company goals that delivers a return on investment for your business.