In the run up to Valentine’s Day, many brands will be putting a lot of focus into their Valentine’s Day campaigns, whether that’s sharing a special discount, running a competition or simply putting some extra love into their posts. But one area every business should be sharing the most love is their website.
Your website is the backbone to your business and it’s most likely where your customers will be heading to from your campaigns, so why wouldn’t you put the same amount of love into it just like your campaigns? Keep reading as we share three really simple ways to incorporate Valentine’s design to your website so it’s fresh and up-to-date with current trends.
1. Consider giving your website a Valentine’s makeover
When we say makeover, we don’t mean a complete redesign of your website. We mean updating images and content across your website to give it a fresh look. You’d be surprised how a subtle change can make such a difference to your website, not only for users who might be visiting your website on a regular basis, but also for Google.
The more you’re updating website content, the more it works in your favour. Google prioritises websites that are up-to-date and by simply updating a few images and some of your content, you’ll have a better chance of ranking much higher on the search engine. If you are looking for a way of shaking things up, focus on redesigning some of your key landing pages. For example, update a particular service page, an appeal page, or give your homepage a small refresh.
Making these kinds of changes on your website, and then testing these changes based on conversion rates will not only help to improve your website’s user journey, but also your lead generation as you can see how your audience reacts to your changes and where they’re engaging the most on your website.
2. Change up your branding for Valentine’s
Refreshing your branding in the run up to Valentine’s Day is a great way to incorporate Valentine’s design to your website. Again, this doesn’t mean undergoing a whole brand logo refresh, but simply adding some Valentine’s graphics to your logo. For example, you could add love hearts, or rose petals to your logo, or why not change up your fonts and colour scheme? Consider adding reds and pinks to your branding to really get into that romantic theme.
However you choose to update your branding, be sure to update this across all of your marketing channels for consistency. This may include social media, email marketing and PPC (pay-per-click) marketing for example. It’s also worth updating your branding assets at least two weeks in the run up to Valentine’s Day, as this will allow for plenty of time for your audience to adjust to the change.
3. Don’t forget about your blog
Incorporating Valentine’s design to your website isn’t just about incorporating creative designs, it’s also about updating website content such as your blog. There are so many benefits to blogging, the main one being adding another page of keyword rich content for both your users and for Google.
Posting regular content like a blog not only shows Google you’re updating your website which helps you rank higher in search engines as we’ve mentioned, but also helps position you as a thought-leader in your industry, which instils trust with your audience.
The most common worry many brands have about blogging is finding the time to write a blog and finding something to write about. Seasonal events like Valentine’s Day are the perfect opportunity for you to show off how your brand is celebrating the special occasion. For example, if you’re an ecommerce business, you could write a blog about a limited edition product you’re selling and how your customers can use it. This will also give you an opportunity to share your blog across your social media channels and increase your exposure..
If you’re worried about finding blog topics, create a content calendar ahead of Valentine’s Day so you can clearly plan what you will write about and when you’ll post. You could also speak to your colleagues for some inspiration or take a look at our blog for tips for blog idea generation.
Looking for more Valentine’s design advice?
We’ve only really scratched the surface when it comes to Valentine’s design – there’s so much more your business can do to celebrate this holiday in style and enjoy all the benefits it can bring. If there’s one thing you take from this blog, it’s to never underestimate the importance of updating website content.
If you’d like to learn more about how else you can incorporate Valentine’s design to your website, get in touch with us today. Our expert team of designers can create you flawless designs and our marketing specialists can devise you a killer strategy to ensure your brand stands out from the crowd.