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5 signs your website needs a refresh

June 12, 2016 - Fifteen

Something we have often here at Fifteen is clients ringing in asking for a website appraisal, which we are of course more than happy to do. However we do see quite a lot of things which are very strong indicators that your website does indeed need a refresh. Whether that’s a full makeover, or a tweak here and there, we’ll list 5 of the most common in this article.

5. Slow to load

Unfortunately, an older site is often a slower site. If your site is slow to load it may be due to a number of things under-the-hood which can cause slowdowns. Whether that’s external linking to broken resources (such as CSS, JavaScript and Images) or simply that the way it was built is storing redundant data, which could be causing a bottleneck somewhere.

As the web has aged, it has only gotten faster. Websites built in 2016 are leveraging new technologies every day that increase speed and flexibility. As an example, our most recent website launch loads in milliseconds.

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4. Extra Unnecessary Content

Websites that have been around longer tend to have accumulated more virtual clutter. We’re not talking about the old blog posts you have, no we’d class those as a vital part of your websites history, we’re talking about the old redundant pages like that 2014 competition page you had for your Twitter followers, and that 2012 end of the world sale.

3. Old fonts and out-dated graphical elements

A few years ago it was the norm to have a lot of fancy graphics and imagery on your website, but the web has moved on to more of a flat design which relies more on colour than images.

2. Fixed Width Layout

Fixed width websites are yet another relic of the past. They came at a time where web developers and designers did not have to worry about the mobile web. They had a content container which had their content inside it and did not have to worry about how the screen size affected it.

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Since then we’ve moved on to a more responsive field of view… which brings me on to:

1. Lack of Responsive Design

One of the most common things we see in websites brought to us is the bare minimum or complete lack of responsive design. That is, where you resize your browser and the website responds.

A few years ago Responsive Design wasn’t such a big thing as it is today, so we had websites mobile sites on .mobi domains, for those lucky users of the latest phone technology which came with WAP in-built. However, times have changed and so has the web. Responsive Design has prevailed over separate Mobile and Desktop websites, and we think the web is better for it.

In Conclusion

These aren’t the only five telltale signs that a website is outdated, but they do stick out like a sore thumb if you know what to look for.

If you would like your website appraised, get in touch with the Fifteen team today!

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