Fifteen Logo

7 essential email marketing tips for ultimate success

March 30, 2023

Email marketing is a crucial part of most digital marketing strategies and although many marketers know this, it’s sometimes hard to know exactly how to create an effective email campaign. But with these essential email marketing tips, you’ll know exactly how to gain the most engagement and interaction from your emails.

But first, let’s take a look at some of the key benefits email marketing can bring to your business.

What are the benefits of email marketing?

There are a huge amount of benefits to email marketing for businesses large and small. The most notable benefit being the relationship it allows you to build and maintain with your audience. This regular and direct way of communication means your business stays at the forefront of your customers minds, which in turn can bring a high return of investment. Not only that, but it’s one of the most cost effective ways to reach your audience and is also a great way of automating your marketing efforts.

Our 7 essential email marketing tips and tricks

Here are our essential email marketing tips and tricks to set you on a strong path with your email marketing strategy and to help drive engagement as well as revenue.

1. Create an effective subject line

This tip is vital because it’s one of the first things your audience will see when you send them an email. Your subject line needs to be as catchy as possible. You want to aim to include key elements that will encourage click through rate, whilst keeping it as short as possible. Also, don’t be afraid to use emojis if they’re relevant.

2. Utilise split testing

Test different subject lines so you know which one is going to get the best results. With split testing, you can send a sample out to 10% of your audience to see what gets the best reaction. Then you can review the results and the best performing email can be sent to the rest of your audience. It’s a great way to see how your audience interacts with your campaigns.

3. Be sure to test your email

It’s extremely important to ensure you do internal testing to make sure everything works how it should. Send test emails to other work colleagues as they might spot something you didn’t see in the first place. This will also allow you to see how your customers will view the email in different browsers, devices and mail apps.

4. Create target segments

Creating various customer segments will allow you to communicate to the right audience, especially if you have more than one product or service on offer. You can provide a targeted approach and you’re likely to see much higher conversion. Customer segmentation will also minimise the number of unsubscribes because you’re sending relevant emails to people who are interested in certain products or services you offer.

5. Add a touch of personalisation to your content

People respond more positively to emails that are personalised. By adding personalisation to your subject line or your main body of content, you’ll see higher response rates. If you’re communicating with existing customers, this is a great opportunity to cross sell and show them related products or services that are similar to their previous purchase.

6. Keep a close eye on your results

You should always be looking for ways to improve your marketing efforts, so closely analysing results of your campaigns is key. The beauty of digital marketing is that it allows you to be reactive, so if you see an email campaign that didn’t perform as well as you’d hoped, you have the opportunity to optimise, and the same also applies to campaigns that have performed well.

7. Figure out your frequency

You may have asked yourself “how often should I be sending emails?” and there’s no one size fits all. Different industries require different levels of activity. For example, if your business is in the retail industry, you may choose to send emails on a bi-daily basis. However, if your business is in a niche market, you may only send an email fortnightly. 

Need a helping hand with your email marketing success?

We hope our essential tips for email marketing have helped you, but if you find you still need a helping hand, then why not get in touch today? Our talented digital marketing team can help you compile an email marketing plan and even do all the hard work for you from creating content, to scheduling your emails, to analysing your results for ultimate success.




Stay on top of your digital game with our blog updates.

More posts