In today’s digital world, almost every business owner uses social media to communicate and engage with their audience. When done correctly, it has the potential to boost your revenue dramatically. But with the ever-changing landscape of social media, it can be difficult to learn new ways to boost your online presence and engage with your audience effectively.
In this blog, we’ve compiled a list of eight invaluable social media tips tailored for businesses. From crafting engaging content to maximising your reach through strategic posting schedules, these social media tips are designed to help you elevate your social media game and grow your business. Let’s dive right in.
1. Ensure you understand your target audience
The world of social media is vast and varied. In addition to the most well-known channels like Facebook, X (formley Twitter), Instagram, LinkedIn and TikTok, there are a slew of other platforms to consider, such as Snapchat and Pinterest. And there’s a plethora of forums and websites to think about where users can engage and communicate about an array of topics.
Trying to keep up with all of these platforms and networks, even for large organisations with dedicated resources, can be a daunting challenge. However, where you find your audience will be heavily influenced by the essence of your market and industry. To truly understand who your audience are, be sure to utilise analytical tools like Google Analytics 4 (GA4) and study your audience demographics.
With this knowledge at hand, you can then get a better understanding of the platforms you should be utilising. For example, TikTok and Instagram are a great choice for retailers that offer visually appealing products thanks to their image and video sharing capabilities. X and Facebook are a good match for companies that want to start a conversation and boost engagement. Similarly, if you’re a business-to-business (B2B) brand, LinkedIn is the go-to platform to opt for.
However, it’s important to note that you shouldn’t just stick to a single social media channel. It’s vital to ensure you’re taking advantage of all the relevant channels to not only share your message far and wide, but to also maximise your online presence.
2. Set your goals before you launch your campaigns
You can achieve many things with your social channels, such as providing customer support, engaging with users, enticing leads, expanding your audience, driving sales, boosting web traffic, gaining valuable insights and feedback, and so much more.
However to accomplish this with some degree of success, you must first set the goals you will strive for, as you’ll need to devise a strategy to get there. For example, you may have a new product that you’d like to promote. With that goal in mind, you can determine how you’ll achieve that objective, whether that’s through paid social or organic social campaigns. You may even want to incorporate influencer marketing to your strategy.
3. Post regularly
This social media tip may seem obvious, but it’s significant enough to include. Few things move as quickly as social media and as a result, you must ensure that your company posts regularly and reliably. If you don’t, you’ll quickly lose followers and find it difficult to gain new ones.
To ensure your success on social media, you should first humanise your brand, which you can do by getting involved with your audience. It’s the secret to developing a deep emotional link with your audience, improving consumer relationships, and building a solid base of brand advocates.
Similarly, when a customer or prospect takes the time to contact you online, you should treat them the same way you would treat them in person. If you don’t communicate with your consumers personally, the chances are that they won’t connect with your brand. Be sure to take the time to listen, engage in conversation, and answer.
4. Make use of social media scheduling tools
Staying involved and being present on social media takes time and effort. However, there are various automation tools that can help you publish posts automatically and with many, you can schedule them up to a month in advance.
Some social media scheduling tools include Hootsuite, Sprout Social and Buffer that can save you time by allowing you to plan and schedule several posts at once. It’s one of the best social media tips for business as these tools make it easier for brands to track their networks and respond to messages quickly.
5. Use engaging infographics in your posts
The whole concept of social media marketing is to catch the interest of audiences, engage them, and encourage them to share and engage with your content. Infographics are a form of visual presentation of data incorporating images, words, and numbers that are easily digestible. They can effectively communicate a message or important data in a fraction of the time it takes to read long articles or white papers.
By using infographics in your posts, you can help increase engagement and boost brand awareness. Remember to keep your infographics relevant to your business and industry, use eye-catching colours and fonts, and make sure the information is accurate and valuable to your audience. Infographics are among the most shared content styles, making them a precious component of social media marketing.
6. Add your keywords in your company’s LinkedIn profile
LinkedIn is an outstanding social media channel for meeting new clients and sustaining established business partnerships. Your current following will be able to find your company on LinkedIn with ease, however incorporating your target keywords in your company’s profile makes it easier for new clients to find you.
When you incorporate keywords related to your industry, products, or services, you can optimise your profile for search engines and increase the likelihood of being discovered by potential customers or clients. Including these keywords in your company description, headline, and experience sections can help improve your visibility on LinkedIn, making it easier for users to find and connect with your business.
7. Allow the opportunity for your content to be shared
To truly get the most out of social media marketing, you need to inspire people to share your content on their profiles and make it easy for them to do so. By adding CTA’s in your posts such as Like, Share and Repost, makes it easy for them to spread the word about your brand, allowing you to tap into word-of-mouth marketing.
The same goes for your blog on your website. If you’re not already, you should incorporate a blog section on your website, whether it’s for news, alerts, sharing helpful information, or voicing an opinion on a particular industry subject. Whatever it’s for, be sure to include social sharing buttons so you can reach a wider audience and drive traffic back to your business.
8. Ensure all your channels are branded for consistency
Ensuring that all your social media channels are branded is crucial for building a strong and recognisable online presence for your business. Consistency in branding helps to establish trust with your audience and makes it easier for them to recognise and remember your business across different platforms.
Be sure to use the same logo, colour scheme, and tone of voice across all your social media channels. This will not only create a cohesive look but also reinforce your brand identity in the minds of your followers. Remember, consistency is key when it comes to making a lasting impression on social media.
Let us take care of your social media marketing
We hope our social media tips will help you elevate your social media game and maximise your online presence. One of the best social media tips for business is to ensure you have a robust social media marketing strategy in place as this is an integral part of your digital marketing strategy. It allows you to interact with your audience in novel ways and also helps towards expanding your reach.
If you’re new to the world of social media and you’re looking for professional advice, get in touch with us today. Our social media experts can devise a powerful strategy for your business that not only boosts engagement and reach, but helps towards increasing your conversions.