Brand tone of voice.

A brand tone of voice is an all-encompassing element that focuses on the first and lasting impression your customers get of your brand. As well as looking specifically at what you say, a brand tone of voice considers how you say it, across all communications both written and spoken.

The words we say in everyday life define who we are. What you say and where you say it, helps to shape your brand. In some places – such as social media – your words have a significant impact on people above other forms of media. The slick ability to react to a meme can win over a new audience, or your tone in times of frustration can keep hold of existing customers. That’s why you must be in complete control of what you’re saying, as a brand, as a company – even as representatives of an organisation.

Our process looks from the outside in, first considering your audience and how they’re likely to perceive the way you speak through to the types of content you might be looking to create, right down to the length of the sentences you write.

Tone of voice brand guidelines

The tone of voice brand guidelines defines a brand’s personality through communication. They establish consistent language styles, guiding interactions to reflect brand values. These tone of voice brand guidelines ensure messaging coherence across platforms, fostering relatability, trust, and recognition, while creating a unique and resonant brand identity in every communication touchpoint.

If you’re looking for help with your tone of voice brand guidelines, we can provide an approach that suits your needs, whether this is a detailed workshop or a simple questionnaire to kick things off. The final deliverables can match what you’re after too – whether you’re looking for a one-page reference sheet or in-depth style guides which can compliment your brand guidelines.

Content workshop

Your brand tone of voice isn’t just how you speak, it’s about what you say If our bodies are 80% diet and 20% exercise, then our tone of voice could be considered 80% subject matter, and 20% word choice. In addition to our brand tone of voice workshop, we also run a content workshop. From this, we’ll be able to define a structured approach for what to say for whatever channel you want. From social media to digital PR, you’ll never be short of something to say, as we’ll help you develop some robust content themes.

Content marketing

The last part turns you from having a brand tone of voice into thinking about the content you’re going to produce. We’ll help you stay ahead of the game and define what you should be saying and the topics you should be talking about.

We’ll turn the content themes that we discussed in our content workshop into a plan of action. We’ll liberate your ideas and allocate them to different channels – whether that’s on your website, your blog, your Facebook page, or anywhere else that’s relevant to your brand. From establishing the channels, we’ll build out a robust content calendar where you can create the content yourself, or let us write it on your behalf. Once everything is in motion, we’ll arrange regular catch-ups so you can monitor performance.

Contact us today to talk about our tone of voice brand guidelines services in more detail and learn how we can help shape your brands communications.