Infographics are a great way of sharing information with your audience. As our facts below show, people interact more frequently with posts that contain images, and the information is more easily digested in this form. At Fifteen, we offer the full package. Our team of in-house designers are experts in infographic design, and our team of digital marketing experts are able to create a fully formed content marketing strategy to ensure your infographic gets the results you want.
- People remember:
10% of everything they hear
20% of everything they read
80% of everything they see/do
- 90% of all information transmitted to the brain is visual.
- Picture based posts are 600 times more likely to receive engagement than text-based posts.
- 83% of all learning is done visually.
- 93% of communication is non-verbal.
- There are over 65,000,000 search results for “infographics”.
- 65% of the population are visual learners.
How to make a brilliant infographic design
Step One: Gather Data
Gather information and stats about the subject in hand.
Step Two: Choose A Narrative
The best infographics tell a story, whether it’s a step-by-step approach or a detailed account of the customer’s journey.
Step Three: Build A Wireframe/Hierarchy
When taking a narrative approach, it’s important to plan out each element and ensure the “story” flows well. Also, some pieces of information are more important than others, so you need to highlight them.
Step Four: Choose A Visual Approach
There are many theories as to what style of infographic performs the best, but the overall consensus is that simple is the most effective. It is also important to ensure that the visual approach is consistent throughout.
Step Five: Release It Into The World
Once you’ve completed your infographic, it’s time to set it free. You should have a content marketing plan in place to help support the shareability of the piece.