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How To Create Brilliant Infographic Designs

September 11, 2015 - fifteen

Infographics are a great way of sharing information with your audience. As our facts below show, people interact more frequently with posts that contain images, and the information is more easily digested in this form. At Fifteen, we offer the full package. Our team of in-house designers are experts in infographic design, and our team of digital marketing experts are able to create a fully formed content marketing strategy to ensure your infographic gets the results you want.

Infographic design

Transcription


Facts

  • People remember:
    10% of everything they hear
    20% of everything they read
    80% of everything they see/do
  • 90% of all information transmitted to the brain is visual.
  • Picture based posts are 600 times more likely to receive engagement than text-based posts.
  • 83% of all learning is done visually.
  • 93% of communication is non-verbal.
  • There are over 65,000,000 search results for “infographics”.
  • 65% of the population are visual learners.

How to make a brilliant infographic design

Step One: Gather Data

Gather information and stats about the subject in hand.

Step Two: Choose A Narrative

The best infographics tell a story, whether it’s a step-by-step approach or a detailed account of the customer’s journey.

Step Three: Build A Wireframe/Hierarchy

When taking a narrative approach, it’s important to plan out each element and ensure the “story” flows well. Also, some pieces of information are more important than others, so you need to highlight them.

Step Four: Choose A Visual Approach

There are many theories as to what style of infographic performs the best, but the overall consensus is that simple is the most effective. It is also important to ensure that the visual approach is consistent throughout.

Step Five: Release It Into The World

Once you’ve completed your infographic, it’s time to set it free. You should have a content marketing plan in place to help support the shareability of the piece.


Want some more information about infographic design or content marketing? Get in touch with our friendly team of experts today.

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