Twitter’s verification badge is being made available to all users for the first time in the platform’s history.
The coveted blue tick is a badge of authority, and signals a voice of expertise in the account holder’s industry.
Until now the selection process had been a closely guarded secret, reserved for the highest-profile figures of Twitter’s choosing. A host of accounts display the tick symbol – from supermarket brands, to leading athletes and social media moguls.
But now the blue verified badge can be yours, after simply filling in an application form.
To submit a request, your account will have to fill some basic criteria: you’ll need a verified phone number, a confirmed email address, website, header and bio, profile photo and your tweets will need to be set as public in your privacy settings. Your company name will need to reflected in the Twitter account’s name and your picture will need to reflect your branding – and be registered to a company email address.
Twitter will also want to know why your account should be verified. If you’re applying for a blue tick on behalf of your business, take a moment to think: what is your company mission? What impact do you have in your industry? If your application is unsuccessful you can try again after 30 days of receiving notifcation from Twitter.
Twitter has around 320 million monthly users, of which around 187,000 are currently ‘official’. Being Twitter verified can have a huge impact on a brand’s following, and signals that you are an account of public interest.
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