What are the best marketing reporting tools?

July 1, 2022 - Fifteen

Marketing reporting tools can provide you with a wealth of information to help you drive better business growth. They enable you to measure marketing performance in terms of return on investment, cost per acquisition and other vital metrics. The marketing data available from these tools also provide insight into what marketing channels are most effective and customer behaviour across multiple customer segments. There are so many tools that can help you improve your marketing reporting. But some are better than others – and these five tools stand out from the crowd.

Whatagraph

Whatagraph is a marketing reporting tool that can help marketers save time by automating the creation of reports. The tool will automatically pull data from different sources and combine it into one report, which you can easily deliver to your colleagues or clients on a pre-set schedule.

Whatagraph supports multiple integrations to make it convenient for a wide range of marketers. You can connect it with Google Analytics, Facebook Ads, Twitter Ads, Instagram Ads, Google Ads, and other services.

With this tool, you can also compare the performance of different channels at once and ensure you’re spending each advertising penny wisely. And with an intuitive drag-and-drop interface and customisable visualisations, you can have your business report ready in no time.

There’s a 7-day free trial available to let you try it out before committing.

Google Analytics

Google Analytics is a free analytics service provided by Google. It offers you with detailed information on your website traffic, including where they come from, what they do while on your site and how long they stay there.

The tool will show you what keywords are working well for your business so that you can focus more of your efforts on them. You can Google Analytics to monitor the performance of various advertising campaigns, such as banner ads or PPC ads.

Google Analytics makes it easy for marketers to get a clear picture of their customer’s behaviour and preferences. You can easily see which pages are being visited most often and which ones aren’t receiving much attention. This allows you to adjust their strategy to reach your target audience more effectively.

Tableau

Tableau is business intelligence and data visualisation software that uses drag-and-drop functionality to make it easy for users to create custom reports.

It is ideal for embedded analytics, as it can customise visualisations and reports using an API. This is complemented by the platform’s ability to integrate with Google Sheets, Microsoft SQL Server, Google Cloud, SAP and Hive.

Tableau offers a 14-day free trial which allows you to explore its features before making any commitment.

Wrike

Wrike is a software solution for project and task management. It’s ideal for teams who want to collaborate on projects and track workflows. With highly customisable dashboards and over 400 pre-built native integrations, this tool makes it easy to keep your entire team on the same page.

The tool also integrates with various apps and software vendors, including Dropbox, Google, Microsoft, QuickBooks, Zendesk, and Salesforce.

It also offers a 14-day free trial so that users can test out the product before committing to it long term.

Moz Pro

Moz Pro is a tool that’s all about SEO reporting. It’s meant to help you analyse and understand your organic keywords, keyword rankings, and overall performance over time.

A big feature of Moz Pro is that it allows you to compare your performance against competitors in the same industry. You can see where they’re ranking and what keywords they’re using. It also shows you how many visitors their sites are getting and whether these numbers increase or decrease.

This is extremely useful for both marketers and business owners who want to make sure their website’s content is optimised for search engines.

Moz Pro offers 30-day free trial, which allows you to check out all its functions before deciding whether or not it’s worth the investment.

Conclusion

Marketing reporting is an important process for measuring and evaluating the effectiveness of your marketing efforts. If used correctly, marketing reporting can help improve and drive your future marketing campaigns. If not, then it can also do a lot of harm. With that in mind, it’s important to remember that every marketing solution has benefits and drawbacks. To choose the right software for you, weigh the software’s capabilities against your business specific needs.

Why not let us do the reporting for you? Get in touch with us today to find out more.

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