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Why Do I Need a Website? Part 2

July 5, 2019 - Stephan Salt

Hello again and thank you so much for reading the previous blog on why you should have a professional website and continuing reading and the interest you have in wanting that perfect website.

I have already shown you 4 great examples of why, but I thought I would share with you the rest which is equally important for you to decide to have a professional website.

So here goes.

5. A website enables you to target a wider audience

Wide target audience
Since more and more people have access to the internet, even in remote locations, you can target a much wider audience.

Whether you offer services and/or products, or your business or consumer based, your website provides you with an alternative location to sell. As a retailer having an eCommerce site is a great place to sell your products to a wider market. Therefore a website is a perfect place to do that from the comfort of their homes.

Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients on a  national and even global scale.

6. It provides a medium to showcase your work

Showcase your work on a website
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio or case studies, image gallery or videos, or even testimonials about your work, you can demonstrate what makes your company or brand unique.
A lot of people now look to social media when it comes to showing off their skills or portfolio as it reaches even more people in this world what their capabilities are. These platforms include Instagram, Facebook, Twitter and Pinterest. But the question is, is your target audience on Pinterest, Instagram, Facebook and other social media channels platforms?

However, these social media platforms have a slight downfall. The quality of your photos or graphics is compromised and the size may be substantially reduced. Not only that but Facebook and other social media channels control how people interact with them and even WHO can see them. This could mean that without careful consideration of a social media campaign you could potentially lose customers.

If you have a website, your portfolio can be viewed by anyone and you are in control of what people see, the quality and size of your photos, and how people interact with this information.

7. A website saves you time

Websites save you time
I touched on this point in number 2 in the previous blog post. As the saying goes, time is money. Saving time is another great reason why your business needs a professional website. Plus Fifteen are very competitive and we can guide you down the right path.

Time is an important commodity in our ever-increasing fast-paced world, even if you don’t attach a monetary value to it. Most people these days don’t have enough time for leisure, pleasure, family or healthy activities. Having a professionally designed website saves you time both in the short and long term.

By providing information to your customers online, you can save a vast amount of valuable time that you would otherwise spend communicating with prospective clients.

Talking to customers on the phone, in messenger or emails, face-to-face at meetings, networking events or trade shows, it all takes time. Creating flyers, brochures and other promotional material take time (although they are still important to a good marketing plan) – time to plan, research, communicate to your designer, printer and so on. Not to mention the time needed to distribute your marketing material.

With a website, you can save time by providing information about your products and services in various online formats—graphics, video, ebooks, flip books— or as text right on the page—no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people all for the cost of a domain.

8. A website can improve customer service

Customer Service benefits of websites
There’s nothing more I hate in this world when I search for a company in my local area and they don’t have a website to see what they have to offer. (I do rather visit local businesses to support my community) but having no website would force me towards a company that does which in hindsight would be a bigger company. A website is a great way to provide value-added services to small to medium businesses and is a great way to keep them coming back to you.
No matter what products you sell, you can share tips with your customers on how to use or care for their product. If it’s compression dress or suit, you can provide tips on how to wear their garments. If you sell beverages, such as tea or coffee, you can provide brewing times and temperatures. If you offer a service, such as accounting, you can provide your clients with valuable advice to help them pay less tax or how to simplify their bookkeeping. Or if you’re in insurance, you could give advice on how to choose the right insurance policy for theirs or their family’s needs.
Something else I find super informative is the humble FAQ page or a resources section. You can regularly add articles or upload newsletters to answer all your customers’ questions and keep them better informed and up-to-date.

And finally;

9. You own and control your website

Create your own website

Even if you have a big social media presence, another reason, and probably the most important reason why your business needs a professional website, is so that you actually own or at least pay rent for your online space.
There are lots of free or low-cost ways to gain a web presence, make a name for yourself or claim your online space, but in most cases, you don’t own your online home, office or store and, even worse, you have little to no control over all that’s contained in your online space. With a professional website, you do and Fifteen are here to help.

Again, Social media is a great way to bring traffic to your website and it’s a great way to share content from your website. However, relying solely on social media to attract customers or clients is not only preventing several prospects from doing business with you, but you do not own your stuff and you cannot control what happens with it.

The content you’ve uploaded to your favourite social media channel could disappear at any moment without prior warning if social media companies pull the plug for whatever reason.

The same is true for a freebie website. When you decide it’s time to move on, you can’t always take your website content with you (at least not easily) and you will most likely need to start from scratch.
With a professional website, one that is self-hosted, granted you are renting space for your web address, but you own everything contained within your online space. If ever you want or feel the need to move to a different web host, you can take everything with you (provided you have backups and/or do so before your account expires).

I’ve always maintained the importance of having a web presence that you own, and this is definitely a valid point to consider when determining whether your business needs a professional website or not.

Are you interested in finding out how Fifteen can help you design, build and market a new website or update an existing one? Drop us a message or call us on 01159325151 as we will be more than happy to guide you in the right direction.

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