Why use Twitter? Well, let’s begin with Twitter is simply a great marketing tool along with social media in general. With over 500 million tweets sent everyday, Twitter is a massive community that interacts with brands on a regular basis.
But why is Twitter good for business? Approximately, 75% of people on Twitter follow a small to medium business for product updates and to interact with the brand.
Read on to find out more about Twitter and why you should consider it in your marketing strategy.
You can add your own branding
Out of all the social media platforms, Twitter is the closest to a blank canvas. You can pick the primary colour of your page to fit with your branding, and the parallax animation included as part of the cover image, creates a slick page that represents your business well. Whilst it is very much still a Twitter profile page, these subtle little changes allow you to embody your business more clearly.
It’s great for customer service and feedback
How to use Twitter for business? Well, customer service is a great first step. Some large companies have entire teams that sit on Twitter all day searching for complaints or feedback about their products, and reply to their customers. It’s a great way to receive short and sweet feedback from your customers, and gives you the ability to send a concise response.
Back in the day, the character limit was only limited to 140 characters in total, but this was increased slightly to 280 characters, and if you are a Twitter blue subscriber, you get a huge 4,000 character limit. However, the smaller limit means audiences will be straight to the point, and you can answer clearly. This is interaction in its simplest form; which leaves the customer feeling happy with the outcome.
It’s a news hub
Twitter for business works well as the platform is a great place to keep up with the latest news and trends. The search function allows you to single out keywords, and see who’s talking about them. The trending topics let you see what people are talking about right now.
It’s also a great way to engage with your audience. Talking about trending topics, and offering your opinions, can help you build a rapport with your customers.
It can enhance your SEO efforts
Google re-introduced a live update of tweets to be included in search results. That means if you’re talking about something that people are searching for on Google, you’re more likely to show in results. It also means that Google indexes any tweets that are pointing towards your site, meaning an increase for your SEO. Even if it’s your Twitter account that shows rather than your website, users who click through will be presented with your nicely branded Twitter page, and a link to your site. Another tick.
It’s a great organic and paid marketing channel
On top of the organic marketing you can do through Twitter, such as including relevant hashtags and building customer rapports, there is the opportunity for paid reach too. And, Twitter Ads are fantastic. Whilst Google AdWords offers ads on a pay-per-click or pay-per-impression basis, and Facebook only offers pay-per-impression advertising, Twitter offers so much more.
Twitter Ads allows you to choose to pay:
- If somebody follows you
- When somebody clicks on a link to your website
- If somebody engages with your tweet (by retweeting or favouriting your tweet)
- When someone downloads your app
- For any leads you secure
- For every view you receive on a video
- A custom parameter
That’s right. As if they didn’t offer you enough choice, you can also set up your own parameters.
Twitter is better than Facebook (for businesses at least)
Let’s look at the facts. Twitter allows you to reach 100% of your followers organically, whereas Facebook only allows approximately 5%. If you’re using Facebook, you need to pay to reach your original fan base, and then more to reach out further. With Twitter, you only need to pay if you’re specifically trying to reach out to people that are not already following you.
Then consider what you actually get for your money when paying for ads. Twitter is far superior. Facebook will charge you every time someone “sees” your ad, whereas Twitter will only charge you when your predetermined conversion has been completed, and people are more likely to interact with your brand on Twitter.
Ready to get started on Twitter?
If you’re ready to get started with using Twitter for your business, why not get in touch with us today? We can help set up your Twitter business account, create an effective social media marketing strategy for you and even create and schedule your tweets for you. Speak to our social media experts today for more information.