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Why you should be using SEO video marketing in your digital strategy

January 11, 2024

We’ve previously highlighted how the world of digital marketing is changing and evolving all the time, and one tactic many digital marketers are realising is the way forward for 2024 is SEO video marketing. This is largely down to the fact that there are so many popular platforms such as YouTube, TikTok and Instagram, where you can conduct effective SEO video marketing to get the maximum reach for your business.

In this blog, we delve into the reasoning why you should be using SEO video marketing in your digital marketing strategy and include some top tips on how you can utilise this tactic to its full potential. 

Why is video content marketing so important?

The demand for visual content is on the increase all the time and should therefore be classed as one of the most important elements in a digital toolkit. In the age of social media and online content sharing, digital marketers understand the importance of creating quick, catchy videos that are informative and eye-catching.

Producing engaging video content can not only help a business sell their products or services, but it can also help build brand awareness and help them connect with their audience on a whole different level.

However, the key to reaching your audience is by implementing effective SEO video marketing to your content to boost your discoverability. You can apply most SEO tactics to your videos, but there are some extra things you can do to further enhance your reach, for example:

  • Producing high quality video opposed to filming on a mobile phone
  • Conduct research into what your audience are actually watching so you can target specific keywords that are relevant to your business
  • Use good quality imagery and thumbnails
  • Never underestimate the power of sound
  • Consider applying transcripts to help you rank for your keywords

How can you use video content marketing to its full potential?

If you’re wondering where to start when it comes to video content marketing, or you already have a bunch of video ideas in the mix, here are some top tips on how you can use it to its full potential.

Keep the viewer invested throughout your video

The attention span of a viewer can feel like it is in decline, and you may notice people are not watching your video for as long, or they simply don’t want to be getting involved. That’s why it’s important to make sure you keep viewer retention engaged.

Videos are naturally more reliable in keeping your viewers engaged rather than static images, but it only takes a few seconds for the customer to view your content and decide if they’re going to continue to watch or scroll on along. 

When you create your video, ensure it’s involving a topic that your audience is actually interested in – this is where your research will come into play. Once you know your video topic, you’ll have a better sense in the video style you’ll present. Don’t be afraid to mix it up with your video style too, this will give you a better insight into what your audience likes.

Create videos around your business

If you sell tangible products, producing videos that visually show your products in use in day-to-day scenarios, will help encourage your customers to make a purchase, because it shows what they’ll get for their money. These particular videos can be easy to implement on your website and can be a great way to capture new business with customers who prefer watching video content over reading long product descriptions.

You could also create videos showing the behind-the-scenes of your business, whether that’s showing how your product is made, or involving your team in videos. This shows a different side to your organisation and your audience are more likely to relate to these types of videos.

Draw people in on a multitude of platforms

Videos, more than other marketing methods, have a higher probability of attracting new additions to your customer base. Using video as a tactic not only keeps your content fresh, but also consistent because you can share your videos across a multitude of platforms such as YouTube, Facebook, TikTok and Instagram to name a few.

By using these platforms, you’re able to target an audience you are looking for and who are interested in your content. So if you have a specific audience to reach, it’s worth considering expanding your video content marketing across all available platforms if they’re relevant to your business.

The longer your video, the better

The longer your video is, the longer people will spend on your site – but it’s important to make sure you hit the sweet spot and don’t create a video that’s too long. Creating lengthy video content is a great way to help your site rank higher in Google because visitors will be spending more time on your website.

And to further increase your chances of ranking, you’ll also want to implement SEO video marketing just like you would optimise your images, headings and your website copy. Be sure to include your target keywords and make sure they flow naturally to avoid keyword stuffing.

Need help with your SEO video marketing?

Creating engaging and consistent video content is something all marketers and businesses need to be considering as part of their digital toolkit, and when you implement SEO video marketing alongside that, it can take your digital marketing strategy to a whole new level.

If you like to learn more about SEO video marketing, or you’d like help creating a video content marketing strategy and you want an agency to execute that strategy on your behalf, get in touch with us today. Our digital marketing experts can work with you to create a content strategy and our talented creative team can create professional and flawless videos for your business that will captivate your audience.




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