Photography & Video
There’s no need to blow substantial Hollywood-style budgets on your visual content. In the digital age, anyone can be the star.
YouTube is the second largest search engine on the web. Just let that sink in for a moment. You’ve created a bang-on SEO campaign and spent thousands quite rightly ensuring you’ve done a banging job to climb those Google rankings. But when it comes to having a presence in the second largest search engine online, your boss isn’t convinced about video content. That’s content which would not only make you discoverable on YouTube but embedded on your website would give a shot-in-the-arm to your on-page SEO.
What about making your landing-pages sing with on-brand imagery that’s designed to not only strengthen your brand identity in the digital world but showcase what you do and what you sell in the best possible light. And we could talk all day about sky-high engagement rates of social media posts with good animation or video to accompany it. Things that make us pause as we scroll through our timeline – visuals that entertain or educate, to capture people’s attention and allow your company to be of value to others.
But it’s not just about having a pretty creative. Running a TV-style commercial through Facebook – just because you can in this wonderful digital age – is maybe not the best plan when you can tell an engaging story, in many formats, in a number of channels, so that you can build an authentic brand legacy. Get it right, and there’s a chance you can be everywhere – and it did not cost a bomb.
That’s where we come in.
Video Content Strategy
First of all, you need a plan. Rather than rush out with a camera ready to channel your inner Wes Anderson, it’s a good idea to know exactly what you want from it. Do you want to entertain or inform – or both? Are you telling an ongoing story about your brand in a way that doesn’t spam people with your products? (Because it’s okay for content to be varied.) Do you need to support SEO or do you need to get those Facebook shares and likes ticking over? Do you even know what you should be filming – what topics to talk about, and what channels you can smash? Our strategists will ensure you get the right video strategy before filming begins. And depending on how committed you are to the prospect of being an industry leader with video content, we’ll even run content workshops specifically for video, so you know exactly what to film, who to involve, on what channel to execute it and how to keep it consistent. That means you not only think like a publisher, but we’ll have you acting like one.
Now you know broadly the things you should be saying, and where you should be reporting them, it’s time to work on how to say it. It’s time to figure out how to tell your story. We specialise in creating powerful visual concepts and extending them out into storyboards if you need them. If there’s a message you need to communicate to your audience through an optical medium, we’ll work with you to produce creative concepts that inspire and engage audiences. Whether you need to have this mocked up as a poster or as an example of a homepage, we’ll deliver exactly what you need. And we have access to both in-house experts as well as working closely with our preferred external specialists, so no matter what angle you’re shooting for, no matter what industry, no matter what ambition you have – we’ve got it covered.
Does everyone like a day out of the office right? Why not come with us (unless the shoot is at your office – that might not be as fun for you). Join our production team on location if we’re doing a photoshoot or shooting for a film. You can get a glimpse behind the camera, hear actors speak your brand message and, if you work in a sensitive industry, check all the details are bang-on. Don’t forget we do animation as well, so you can hang out with us in our editing suite and watch us bring our concepts to life. This isn’t just a beautiful day out – but it means you can ensure all the fine details are covered in situ. Are we filming with the most accurate props? Are people behaving as they would in your brand’s world? It’s those little things that matter. Joining us gives you – and your boss – peace of mind.
Filming or carrying out a photo shoot is just part of the fun. The real magic, though, happens in our editing suites – as we bring your brand’s visuals to life in post-production. Weird as it sounds, this bit can take a little longer as we not only splice together a seamless, engaging set of videos that are fit for purpose and channel-specific – but layer on things like audio, end screens and colour-grading, as well as subtitles so that those silent scrollers can follow your story. Did you need some extra 15-second edits to use as short videos on Instagram or Facebook? We’ll do those for you right here during post-production (though we would have also recommended that during the strategy phase). With regards to photography, we’ll need to apply image editing techniques in alignment with your brand’s visual style – so you’ll get a bank of new images that entirely ping throughout whatever channels you need. It’s a process that well and truly gives you the edge on your competition.