What is WordPress?
WordPress is one of the world’s most popular content management systems. Written in PHP, it uses the database management system MySQL. It’s a publishing platform that’s popular with brands, major news sites and bloggers, but it can be used to create other websites and apps. According to the company itself, 27% of the Internet uses the platform.
Which companies use WordPress?
The content management system is trusted by some of the Internet’s biggest publishers, including brands such as Bloomberg, Vogue, Techcrunch and celebrities such as Usain Bolt and Katy Perry. Also, we use it ourselves – for this very site!
What are the advantages of using WordPress?
WordPress is an incredibly easy-to-use content management system, popular with those who design websites and those who use them. Those publishing content require no HTML skills. Users have access to over 45,000 plug-ins, a vast array of developers skilled in using the platform, and the platform is scalable no matter how quickly your business is growing. Within the library of plug-ins are things such as Yoast, which is a simple tool to help boost SEO. Other benefits of building your website with this CMS include:
- Customisation – tons of templates and stacks of plug-ins means you can add and remove elements as much as you want. You can get a very personalised front and back end.
- SEO – Google loves the platform for its simple framework, as well as the sheer number of SEO plug-ins that are available.
- Mobile-friendliness – the simple framework allows our developers to build fantastic responsive websites.
- Security – the sheer size of the platform and global use does make the platform a target for security threats. But it has build up extremely good protection over the years making it one of the most trusted content management systems available.
- E-Commerce – WooCommerce is a versatile plugin for WordPress that allows you to sell products online with ease. With inventory management, out of stock notifications, flexibility to add multiple SKUs per product, the possibilities are endless.
In short the content management system is cheap, simple and powerful.