Copywriting for the Web
Copywriting for the web is an all important part of our service for many of our clients.
The content on your website is a critical factor to engaging your audience groups, it will inform how people view your company and whether they believe you’re the right company for them.
When copywriting for websites, we also need to ensure that we satisfy the needs of the search engines.
Google, for example, looks at over 200 factors when ranking websites and content is one of those factors.
Search engines look for quality, unique content that is focused on helping the searcher.
We provide full copywriting services for websites and can help you to deliver user-focused copy that illustrates the benefits of engagement and ticks the search marketing box.
Our copywriting team will work with you to define the goals and objectives of your website.
Once those objectives are in place we’ll work with you to develop your sitemap, or look to review your existing sitemap.
This acts like a tree to hang all of your content from and also works through the relationships of pages within your website.
Page by page we’ll talk through the information required to achieve your objectives. For example:
- Page title
- Case studies
- Contact point / call to action
From this initial structure, our copywriters will glean an understanding from you of information required for each page.
We’ll also conduct research of your competitors and contemporaries to ensure that what we’re writing stands out.
A truly important part of our copywriting craft is the delivery of a consistent tone of voice and messaging that sits with your brand and values, delivering a seamless representation of your organisation.
The first draft of content will be delivered to you in word format for amends and approval.
We’ll then apply the content to your website and ensure it is appropriately styled, with pull quotes and bullet points where necessary.