Video has become one of the most powerful tools in modern marketing. From social feeds and websites, to presentations and internal communications, video plays a central role in how businesses tell their story, build trust, and drive action.
Business video marketing is no longer a ‘nice to have’, it’s a proven way to engage audiences faster, communicate more clearly, and stand out in crowded digital spaces. Whether you’re explaining a product, showcasing your people, or building brand awareness, video helps bring your message to life in a way other formats simply can’t.
Keep reading as we explore what video marketing is for businesses, the benefits it brings, and how it can drive real results for your digital marketing efforts.
What is video marketing for business?
Video marketing for business is the use of video content to promote, explain, or support a company’s products, services, or brand message. This could include anything from a high-level brand film and product demos, to customer testimonials, training videos, or social media content.
This doesn’t necessarily mean having to be formal, scripted, or overly polished in your videos either. In fact, the most effective business videos are often authentic, human, and grounded in real experiences. Essentially, there’s no fixed rulebook – video for business can be as creative, informative, or emotive as your brand allows.
At its core, video marketing is about communication. It helps businesses say more, faster, and in a way that’s easier for audiences to absorb and remember.
What are the benefits of video for business?
Using video as part of your marketing strategy offers a wide range of benefits, including:
Stronger brand awareness
Video is one of the most memorable forms of content. It allows you to communicate your brand personality, values, and story in seconds, helping audiences recognise and remember you more easily. With video shared widely across social platforms, websites, and campaigns, brand exposure increases quickly and organically.
Improved credibility
Trust is a major factor in buying decisions, and video is one of the most effective ways to build it. Showing real people, real environments, and real customer experiences removes doubt and humanises your brand. Compared to text-heavy websites and stock imagery, video creates transparency and authenticity, which are key ingredients for credibility.
Higher engagement rates
People consume video faster and more willingly than written content. A short, well-crafted video can explain complex ideas far more effectively than pages of copy. As a result, video content consistently delivers higher engagement rates across websites, social media, and email marketing.
Increased conversions
Video doesn’t just attract attention, it encourages action. Whether it’s a product video that answers objections, or a testimonial that reinforces trust, video helps move users closer to conversion. By clearly demonstrating value and reducing uncertainty, video marketing for business can significantly improve conversion rates.
Excellent PR and viral potential
Video is the most shareable content format available. A compelling brand film, creative product launch, or emotional story has the potential to travel far beyond your own channels, generating PR coverage, social sharing, and brand buzz. When video resonates, its reach can extend far beyond your original audience.
What are the different types of video for business?
One of the strengths of business video marketing is its versatility. Video can support almost every part of your marketing and communications strategy. Some of the most common types of video for business includes:
- Brand or corporate films – introducing who you are, what you do, and what makes you different
- Product or service videos – demonstrating features, benefits, and real-world use
- Customer testimonials – building trust through real experiences
- Training and internal videos – supporting staff development and consistency
- Explainer or animated videos – simplifying complex ideas visually
- Social media videos – short, engaging content designed for discovery and sharing
Each type serves a different purpose, but all contribute to a more engaging, consistent brand presence.
How video can drive results for your digital marketing
Video performs so well in modern digital marketing because it aligns perfectly with how people consume content today. In a fast, competitive, and content-heavy landscape, video helps brands cut through the noise by delivering messages quickly and clearly.
Some key ways video drives results include:
- Stronger performance – because video is a versatile content format, it can offer stronger performance across different channels.
- Higher visibility and shareability – videos are more likely to be watched, shared, and remembered, which helps your brand reach a wider audience.
- SEO benefits – webpages that feature video perform better in search results, especially when supported by transcripts, metadata, and clear page structure.
- Clearer messaging and brand control – with video, you control the narrative, tone, and experience, which removes ambiguity and provides better understanding of your offering.
- Measurable impact – with the right objectives and tracking in place, video can drive measurable and tangible results, such as increased engagement and improved conversion.
Essentially, when paired with a strong creative direction and a clear strategy, corporate video marketing becomes a powerful tool for driving awareness, engagement, and real business outcomes.
Ready to elevate your business video marketing?
It’s clear to see how video has the power to transform how your brand is seen, understood, and remembered. But this is only possible when it’s done with purpose and strategy. From concept and storytelling, to production and delivery, every decision plays a role in how effective your video content will be.
At Fifteen, we create video for business that goes beyond visuals. We help brands communicate effectively, connect emotionally, and achieve real digital marketing outcomes. If you’re ready to strengthen your business video marketing and make video work harder for your brand, don’t hesitate to get in touch with us today.
