Feature your products in listed adverts in Google’s shopping feed with our cost-effective campaigns. Utilise an effective marketing platform for e-commerce
Google Product Listing Adverts (PLAs) allow you to showcase your product and its specifications in a dedicated advert within the Google Shopping platform. Your adverts are served to users searching directly for your products within the Google search engine and allow you to appear before organic rankings. And the best bit? You only pay when a consumer clicks on to your site. It’s a powerful marketing channel that drives consumers with high purchase intent directly to your product landing page. Our experts can help create your campaigns, manage your product data feeds and optimise your account to ensure the best return-on-investment.
If you are selling products, Google Shopping is one of the best ways of getting higher conversion rates out of your customers. They see the pictures, price, and reviews of your products and all for a lower cost per click than a standard PPC campaign. The system works by using a data feed, pulling data from the descriptions and surfacing ads based upon what Google deems relevant. As the customer has all the information about that product in front of their eyes, it tends to make conversion rate higher than your PPC campaign.
Google Shopping with Fifteen
Fifteen know how to get the most out of Google Shopping. We’ll optimise your data feeds, allowing your products to appear in more searches and more relevant searches. In general, we treat Google Shopping much like our other paid search campaigns; we’ll perform a regular Campaign Health Check, do competitive research and campaign targeting, as well as regular optimisation and testing, increasing and matching ad bids to ensure you’re getting the most out of Google Shopping campaign.
Google Shopping can be very time-consuming, especially the account set-up. Fifteen will provide a merchant centre account set-up, RSS feed check, tracking set up to get you up and running. Once your campaigns live, our digital marketing team continually work hard to optimise your campaign providing you with monthly reporting, so you know precisely what ROI your campaign is receiving. By creating product groups, we can carefully organise bids so that you are not bidding too much on lower value items and we can drive cost per conversion down as a result.
Call us today to find out about our Google Shopping services and see how we can help your business make the most out of product listings.
Target consumers with products they’ve already searched for with our dynamic remarketing campaigns.
Build your paid media portfolio across the Google search and display network.
Build your paid media portfolio across the Bing search and display network.
What We Do
Want the latest news?
Sign up to our digital newsletter to keep up to date
with our latest Digital Marketing news: