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Digital Marketing

Our digital army consists of some of Nottingham’s most talented digital marketing experts. They often write blogs about the goings off in the digital marketing world – find out the latest digital marketing news here.

Why Online Forms are Integral to Conversion

Why Online Forms are Integral to Conversion

July 6, 2021

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We recently looked at calls to action and how effective they are at driving conversion. But what can be said of a good CTA without also looking at its bigger, more obvious cousin, the online form? Online forms are a staple of every website whether it’s on the homepage or contact page and provides an…
What is a Call to Action and why is it important?

What is a Call to Action and why is it important?

July 5, 2021

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A Call to Action (CTA) is a term used all over digital marketing. From blog pages to landing pages, and contact forms to social media buttons, a CTA is an integral part of moving users down the funnel towards conversion. We’re going to look at what a CTA is and how it can transform a…
What is Local SEO?

What is Local SEO?

July 2, 2021

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Local SEO is all about optimising your website for ‘location specific’ searches. This is great for local businesses and websites with brick-and-mortar shops. On the surface, local SEO uses the searcher’s location when searching to provide them with results that are nearby. So when you’re out and about and looking for somewhere to grab a…
Word Count: A Constant Conundrum

Word Count: A Constant Conundrum

June 30, 2021

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When it comes to writing blogs there is a question we get asked very often. How long should a blog post or web page be? The short answer unfortunately is it depends on the format and purpose of your content. However, even with these variables, it’s possible to have ballpark figures for content requirements in…
Making a Name for Yourself with Link Building

Making a Name for Yourself with Link Building

June 28, 2021

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Link building is a key service when it comes to SEO and content strategy. You can create a wonderfully in-depth article packed with useful information and keywords. But without amplifying it using link building you’re missing out on the chance to build a reputation and become a voice in your industry.  So what are links…
Why Meta Descriptions are Important for SEO

Why Meta Descriptions are Important for SEO

June 25, 2021

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Meta descriptions are short, sweet, and great for SEO. These little page descriptions are often overlooked by people not familiar with SEO and as a result, may be missing out on vital discoverability.  We’re going to look at what meta descriptions are and why they are so important to your site’s SEO and user experience….
The Secret Recipe to a Winning Content Strategy

The Secret Recipe to a Winning Content Strategy

June 24, 2021

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Content strategies define your blogs, website content, and social media interactions. A winning content strategy allows you to keep your messages on brand and develop an identity that engages with users, conveys your message, and ultimately turns clicks into conversions. But what makes a good content strategy and how do you go about developing it? …
The Hallmarks of an Effective Landing Page

The Hallmarks of an Effective Landing Page

June 23, 2021

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A landing page is an integral part of any site providing users with vital information about your brand, services, and products. Landing pages need to grab attention and direct visitors further into your site. Whether this is a contact form, sub-category page, or e-commerce page, particular hallmarks make a good landing page stand out. We’re…

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