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Digital Marketing

Our digital army consists of some of Nottingham’s most talented digital marketing experts. They often write blogs about the goings off in the digital marketing world – find out the latest digital marketing news here.

Pay per click. What are the latest techniques?

Pay per click. What are the latest techniques?

August 15, 2021

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Pay per click (PPC) advertising has grown in popularity and effectiveness as a marketing channel. It creates a fair playing field for all businesses, regardless of size, to promote globally. If you have the funds, you may develop a PPC marketing campaign for almost any purpose, from brand identity enhancement to increasing sales. When optimizing…
5 Ways To Keep Your Website Afloat

5 Ways To Keep Your Website Afloat

August 2, 2021

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1. Make Your Intentions Clear It’s crucial that your customer can see from the get-go what you’re trying to accomplish with your website. Is it to attract new long-term clients for your company? Push across new products? Maybe get people invested in your newsletters? Perhaps all these reasons. It’s incredibly important that you understand exactly…
Google core web vitals – why it matters?

Google core web vitals – why it matters?

July 28, 2021

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Google’s search algorithms are continually being improved. Occasionally, when a substantial update to the algorithm is imminent, Google will notify the industry, and it is always prudent to heed those notices. Google has provided ample notice of a forthcoming change, introducing Core Web Vitals as an algorithmic signal in early 2021. Keep an eye on…
Why short forms on websites get more conversions than long ones

Why short forms on websites get more conversions than long ones

July 25, 2021

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Content is a critical component of digital marketing since it satisfies clients’ needs for vital information and answers to inquiries. While the concept of creating content appears straightforward, it becomes more challenging when determining the type of content to include in your internet marketing campaign.  Before developing content, you must consider various factors, including your…
How SEO is still king

How SEO is still king

July 21, 2021

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“Content Is King” is an SEO slogan that dates back to before SEO was even a business, and it remains true today. However, the term is frequently misconstrued, misattributed, or misrepresented, and when misused, it can spell doom for your campaign and business. The essence of the matter is defining what “content” is. To many…
Why is Digital PR Important?

Why is Digital PR Important?

July 15, 2021

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Managing your identity and reputation online takes constant management and insight. Central to this is the ability to understand your audience and effectively communicate your ideals, offers and more. But how and why is digital PR important? We’re going to look at how good PR can build and maintain your identity, enhance your reputation with…
What is a white paper?

What is a white paper?

July 9, 2021

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When it comes to content marketing, few content styles shout about your skills and experience more than a white paper. These documents have become industry markers where brands can show off impressive stats and insight which can be marketed to newspapers, industry news sites, and social media. We’re going to look at what a white…
Does Website Spelling and Grammar Affect SEO?

Does Website Spelling and Grammar Affect SEO?

July 8, 2021

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Spelling and grammar are things many people wish they could have left behind in school but unfortunately it is an important part of business life. In the digital world, content writers wrestle with spelling and grammar every day (and would you believe it actually enjoys it) but does a website’s spelling affect SEO?  The answer…

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