SEO (Search Engine Optimisation)

SEO (Search Engine Optimisation) is an integral channel for any business that seeks to reach an online audience. This is a platform where you can reach new customers who are actively looking for your product on a search engine such as Google and Bing. Fifteen can advise you on finding your strongest key terms for generating the right type of web visitor. SEO provides opportunities for brands to create sales, leads and enquiries and help customers engage with your brand.

How can SEO help my business?

Your website is one of the most important tools in promoting your business and it is important it is seen and heard! Good SEO can not only increase your website hits but lead to more enquiries and more sales. It is a process that, with time and investment, can make a real difference to your business.

How do I know Fifteen is right for my business

With so many companies offering ‘SEO Services’ it can be difficult to tell who can actually make a difference to your website and rankings. Fifteen offer advanced research, optimization and reporting to deliver you a campaign you won’t be disappointed with. No matter what the size of your business, we can provide a tailored solution to fit your goals. SEO is highly measurable and with no contracts if you aren’t happy with the results we have provided, you can cancel any time.

How can Fifteen help?

We have a real pedigree in this area and have worked with many of our clients over years to improve and maintain their search engine positioning. Clients often see immediate results and are surprised by the increased enquiry rates after engaging our SEO service. Rocketing websites to page one on Google makes a real difference and with our on-going SEO service they can stay at the top!

Fifteen’s SEO Services:

Fifteen offer the full suite of SEO services – from an initial audit through to ongoing optimization. We create packages to suit your business objectives and budgets to tailor make packages help you reach your goals:

  • Full site audit
  • Content Marketing
  • Blogging
  • Copywriting
  • User experience
  • On-page consultation and optimization
  • Competitor and Marketing Analysis
  • Link-Building
  • Link Disavowing
  • Social Media Optimisation
  • Reporting

Google has over 200 signals that are actively analysed to assess the quality of your web presence. Therefore, it is crucial to ensure that your SEO strategy is diverse and does not rely on only one or two tactics. At Fifteen we combine the expertise of our teams to develop a strategy that aims to create you a successful campaign that meets your objectives. The main strategies we adopt are:

Link Building

The strength of a website is a main priority in order to build upon link authority and trust flow within the main search engines such as Google, Bing and Yahoo. With this in mind, links have become one of the most important elements in how search engine ranks are determined.

Previously, Google focused on quantity over quality, however with the ever-progressing algorithms, Google have now recognized the importance of a quality link. Therefore, it is more important that ever to ensure your backlinks are credible and authoritive in order to ensure you aren’t going to get penalized.

Fifteen ensure we create each of our clients a bespoke backlink strategy, looking into competitor’s links, which are providing them with the power boost, and researching further links to really help your company move up the natural rankings. From content creation to outreach, Fifteen offer the full solution.

Content Marketing

SEO must align with your business strategy if you want it to deliver a return on your investment. Therefore, we need to reflect this within all our content marketing efforts. We research and analyse your business, audience and industry so we can deliver stronger and more aggressive results.

Content marketing isn’t only about creating quality content, it’s about delivering outreach of a standard that delivers you results. Content marketing drives quality ‘link juice’ as well as increasing your trust flow and citation flow, therefore, increasing your overall domain authority.

Copywriting

Google Panda was just the start of the war on spam. Your content needs to be rich and of a great standard. We can help! With the new Google algorithms, content is more important than ever. A website which does not have sufficient content may struggle, not only with the search engines but also with the customer trying to find out information about the product or service.

Search engines use content as a way of analysing a website algorithmically. Along with links, content is at the heart of a website.

Keyword Research

Keyword research is a key factor in optimising your website. Therefore, ensuring we are targeting the right keywords for your business that are going to deliver you high quality traffic is imperative. Fifteen provide comprehensive keyword research so that you’re left with a highly targeted campaign that will generate increased visitors to your site along with increased ROI.

Link Disavowing

Our team is experienced at getting those hazardous Google penalties lifted. When we gain a new campaign, one of the first things we do is ensure there is nothing that is currently penalising the website. If this is the case, the great work we are about to do will not be as effective if we are fighting against one of Google’s algorithms.

Blogger Outreach

We have spent the last 15 years building up great relationships with genuine bloggers, and we are continually building and refining relationships. Blogger outreach is a great way for links to be placed contextually ensuring a natural placement to an engaged target audience.

We follow to stringent provisions and quality control for each placement we receive making sure that your link really will gain you results.

At Fifteen we have blog copy writers who produce unique and engaging content that people want to read and share ensuring maximum engagement and reach is achieved.

This is a great strategy to adopt in line with an SEO campaign or as a stand-alone campaign. View our most recent case study on Bubba Bambu baby clothing to see the results we gained for them.

Blogging

With the push towards content marketing it’s imperative that you keep your blog up to date on a weekly basis.

At Fifteen, we start by understanding your business to ensure that we meet your marketing objectives and create content which is relevant to your audience. We will devise a content plan working closely with our client to ensure a seamless campaign is created.

Not only is it important for your blogs to surface on your website, but these should also be promoted through your key social platforms to support social sharing. The more people who are sharing information about your business, the more that will find out about your product or service.

Infographics

Infographics are a great way of sharing information with your audience. People interact more frequently with posts that contain images, and the information is more easily digested in this form.

At Fifteen, we offer the full package. Our team of in-house designers are experts in infographic design, and our team of digital marketing experts are able to create a fully formed content marketing strategy to ensure your infographic gets the results you want.

On-site Optimisation

Firstly, our digital marketing team will conduct a comprehensive on site optimisation review of your site to identify and prioritise all issues which could affect your search engine visibility. These can be issues from duplicate content to your page titles and meta descriptions not being optimised.

Continual on-site and technical optimisation is key to any successful SEO strategy. This creates the building blocks for your campaign to succeed. Fifteen continually ensures all key content and technical factors are aligned so we can effectively meet your marketing objectives.

Competitor and Market Analysis

By taking a closer look at the online market you specialise within, we not only discover who your true competitors are, but also the strategy behind their success. Full research can reveal new content topics and gaps within a particular market which you can tap into.

User Experience

Usability and user experience are large influences on search engine ranking success. At Fifteen, we have many usability platforms to track customer journeys, where they are bouncing off and where they are trying to interact with your site. These enable you to provide a better journey for your customer increasing metrics such as bounce rate, average time spent on page and number of pages viewed.

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