Nottingham Hospitals Charity

Fifteen are proud to have been working alongside Nottingham Hospitals Charity over the past few months designing and developing their new website.

At the heart of Nottingham University Hospitals NHS Trust, the charity works hard to fundraise money for life-saving equipment, staff development, medical research and improved resources.

We are delighted to announce that the website is being launched at the end of March in line with the charities Big Appeal and fundraising events.

Nottingham Hospitals Charity

Introduction

At the heart of Nottingham University Hospitals NHS Trust lies the Nottingham Hospitals Charity, with the aim to support the best health care for all patients treated at the City Hospital, Queens Medical Centre, Children’s Hospital and Ropewalk House. All the money raised by the charity through donations, events and fundraising is pumped back into the NHS trust, working towards funding life-saving equipment, staff development, research and improved resources at our local hospitals.

The charities website was in need of updates, with a dated design that lacked impact and personality, with no clear call to actions to donate or get involved with the charity, as well as a muddle of different tone of voices throughout the website, which made the website difficult to follow consistently all the way through. 

It was Fifteens task to work towards modernising the website and align it with the charities forward thinking approach to fundraising with the aim to increase donations through the website and engagement outside of the website.

Introduction

Process

The charities brand had developed over the past few months prior to us starting work on the website, during our design process, we utilised the bright and well known colour scheme across the website to give the site a bright, friendly and positive feel.

Building the website into WordPress meant that the charity could login to the website and edit the content with ease,  making sure that they could continuously update the website as they need to, adding new events and blog posts at their leisure.

Opening up the website to a full screen experience and something that is very image led, has allowed us to create an impactful website that is emotive and delivers information in an easy to understand and tasteful way.

We integrated WooCommerce into the website, so that the charity can update and expand their product range as time goes by, without needing to go through a third party system which it was previously. Their donation system all integrates within the website using an iframe, but with the view to integrate in full when an API becomes available.

Process

Driving Results

Since the website launched on the 26th June 2017 we’ve seen a 23% increase in sessions and 32% increase in visitors, we’ve also increased the new sessions on the website by nearly 10% in the last 3 months.       

We’ve seen increases in the Organic Search (by 18%), Direct (by 55%) and Social (by 41%) acquisitions have increased across the board, which will be helped by any offline marketing efforts that the charity are using. 

We’ve also seen an increase in their organic visibility since the site launched, with it steadily increasing over the past few months, and looking to increase further in the future.

After launch, we also implemented some heat mapping software on the website, to better track users flow through the website,  We can see that around 25% of visitors reach the bottom of the homepage, and are engaged on the page throughout their experience across desktop, tablet and mobiles, and engagement of the website across the various sections is high with users often landing via a blog page and exploring to donate or sign-up for an event.

Driving Results

We continue to work with Nottingham Hospitals Charity, giving them insight into their Social campaigns, and assisting in other marketing activities where possible, we are always keen to work on improving the websites outcomes and drive to increase donations, positive engagement and interest for the charity further, We are also looking at taking part in some of their charity events within the next year or two.

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